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The Impact of Big Data, Sustainability, and Digitalization on Company Performance
2017
Abstract Nowadays companies are dealing with large amounts of data, not only for an important decision but also into their day-to-day activity. In order to handle properly these large volumes of data, from different sources without missing the opportunities, companies need to figure out how to manage big data to their advantage. Embracing the advantages of big data is not enough because in order to face the challenges of the business environment, investing in digital technology is no longer seen as giving a competitive advantage, is seen as a standard. Also in the path of evolution, the interest of companies (profit) on one side and the interests of society (social and environmental) on the…